A recent article in The Guardian reported some heartening news—that, despite overall declines in theater attendance, repertory cinema (as defined by healthy box office for a handful of 4K restorations, some of which were previously covered in this column) is thriving. These returns aren’t being driven by the stereotypical art-house retiree set, but by Gen Z cinephiles.
Letterboxd itself, and the culture surrounding it, has undoubtedly influenced this phenomenon. (Our editor-in-chief Gemma Gracewood was interviewed for that Guardian story.) But—and this is my column, so I’m going to just state my opinion as facts here—it also points to what big chain theaters, and the Hollywood studios that fill them, get so wrong about movie-going. In their attempts to boost attendance, chains are installing recliners, offering tableside service, adding arcade machines and bowling alleys—anything but just showing high-quality presentations of good movies.
Online influences aside, films like Wings of Desire and Stop Making Sense are overperforming at repertory theaters because they’re good. This obvious point continually flies right over the heads of market analysts—a Forbes article about declining ticket sales keeps harping on finding “the next Avengers: Endgame”—and Hollywood executives. I like to believe that way of thinking is what’s actually doomed to fail.
Oh, and enforce your cell phone policies.