Reading through Letterboxd reviews of The Blair Witch Project, you begin to notice a generational gap. like Zoë, who saw the movie around its initial release in 1999, express a clear nostalgic affection for the film: “Genuinely do not think I knew fear until I watched this at a sleepover in my pitch-black unfinished basement at 2am when I was ten years old,” she writes. That’s how I first encountered the feral grandmama of found-footage horror, too; I didn’t catch it early enough to actually think it was real, but I did watch TV news reports about people who did. That buzz gave it a whispered power, priming me for getting the absolute crap scared out of me when it finally came out on video.
Tony tells a similar story, describing watching the movie on VHS at a friend’s house. “I got scared. I’m talking about the kind of scared I had not felt since I was a kid,” he writes. “The people on the screen kept getting more and more lost in those woods and when I looked outside, all I could see were woods… It all just seemed so damn real that, even though I knew it wasn’t, it was really easy to let myself believe it was.”
“Watching it on VHS really sells the whole enterprise, especially in the nighttime sequences,” SilentDawn adds, saying it “places the audience right in the middle of a campfire tale” with “jagged edges and pixels” and “suffocating darkness beyond a few feet of relative safety”. Revisiting the film again as an adult, first about a decade ago and again in the buildup to Halloween, it’s these empty spaces—between pixels, and out there in the woods—that still freak me out. We never see what makes Heather scream, “What the fuck is that?!” as she flees the campground in the middle of the night, but the ragged terror in her voice makes us believe that, whatever it is, it must be horrifying.
The character of Heather, who gets a lot of hate (personally, I find her realistic in her faults and contradictions), is emblematic of changing attitudes towards The Blair Witch Project. Although nostalgia-tinged odes to the film’s fright factor abound on Letterboxd, the most popular reviews are let down by the hype. In fact, there are a whole series of who are mystified that a movie that’s just three annoying characters squabbling in the woods for an hour could be considered one of the scariest movies ever.
In this way, The Blair Witch Project was a victim of its own success. After that initial wave of hype came a deluge of rip-offs and parodies, which dulled its edge by ruining the illusion of reality. It’s because the movie was so popular that, as a phenomenon, it can never be repeated—partially because social media would fact-check the lore within minutes, and partially because audiences in 2024 understand shaky hand-held footage of people running and screaming through the woods at night to be a legitimate form of cinematic grammar.